How would you like to shop for a new home from the seat of a roller coaster?
By now you seen the video floating around out there in cyberspace which shows potential home buyers racing through a property listing in their very own car on a miniature roller coaster. Thats right a roller coaster. It seems that in the Netherlands the main attraction for a really fun evening at the theme park has been adapted to the often serious world of selling homes.
At one suburban looking home a full loop roller coaster track complete with descents, climbs and banked turns was constructed looping in, out and through a house for sale. In the video, potential buyers can be seen climbing onto one of the single passenger cars of the roller coaster for a personal tour of the home. The home tour begins with a descent into the garage, followed by a hard banked turn to the stairs where the car is towed up stairs to glide past the kitchen and through the living room before being towed to the uppermost level and finally outside the house and back to the starting point of the coaster. What a fun way to see a house!
The accompanying posts on Facebook claim that the coaster was built by the seller to attract attention to his house. Some posts claim the coaster was built by the realtor. Some claim the coaster was built by the homeowner. The reality it turns (video link) out is that it was built to attract attention to much more than this single house. As you learn from watching the BBC footage of the coaster tour, the coaster was built for more than selling just this house. It was constructed to be a part of a television commercial for the bank which owns the house and many others. I hope they were successful! For just one house, the cost of designing, permitting and building a roller coaster could not balance out for a property owner to offset a simple kitchen upgrade, and price reduction. As the centerpiece of an ad campaign intended to do more than sell only one home it is quite likely that the advertiser got the exposure it was looking for. Wether they got the exposure they were looking for or not, it sure looks like fun. Yet, wether measuring fun or home selling exposure I’m pretty convinced the coaster just can’t compare to the real live coaster we have here called Vail and Beaver Creek.