Was the $60 million spent by the Vail Valley Foundation and Vail Resorts on hosting the 2015 World Alpine Ski Championships worth it? Yes. The Vail Valley Foundation, Vail Resorts and Beaver Creek created a FIS World Alpine Championships event like no other.
The best skiers and ski industry pros celebrated the amazing event organization and fanfare that surrounded our valley for two exciting weeks. Kids from local and regional ski clubs rallied for autographs, cowbells and noisemakers. The USA’s Ted, Lindsey and Mikaela all earned medals. And free concerts with Barenaked Ladies, Celo Green, Michael Frante and more drew crowds of over 3,000 in Vail Village to congratulate them.
“Dream it. Live it. Share it.” was a tagline that rang true in the digital age. An estimated 3.5 million social network shares were made through sites like instagram, facebook and twitter. Television coverage spanned 70 countries and over 200,000 people attended the races live at the impressive stadium built at Beaver Creek’s Redtail Jump finish area. Over 1,500 members of the press from around the world were here. Each of them were reporting, writing, sharing photographs, and tweeting home, not just about the racing but the resorts, the organization, the facilities, the lodging, the transportation, the dining, the ski school and everything else that makes up a vacation in the Vail Valley.
Our local champions stood on the podiums and solidified the Vail Valley as THE place to train for skiing in the USA. The best facilities, the best ski towns, the best race courses and the best snow in the world. Like nothing else on earth and not exactly roughing it… seem to capture the success. Congratulations organizers skiers and everyone who loves this championship lifestyle. This kind of attention and positive press for our Valley is sure to secure the value of real estate and bring a new buzz about owning a home in the Vail Valley.